Self Service Site
We launched Brooklinen For Business, a self-serve website for trade and hospitality customers to purchase products in bulk at discounted prices.
Background
Brooklinen is a DTC brand “disrupting the bedding industry with premium, hotel-quality sheets and towels at accessible prices”.
Impact
Although not our main source of income, this site needs little upkeep and has earned over $350,000 in the first few months after launch.
Role
Product Designer
Researcher
View On Brooklinen (Mobile Only)
Problem Statement
Brooklinen lacked a self service solution to serve our trade and hospitality customers and maintaining this part of this business required manual upkeep.
How Might We?
How might we distinguish between DTC and B2B needs to better serve hospitality and trade professionals?
Stakeholder Alignment
The Brooklinen for Business website was a huge collaborative effort, mainly with our Emerging Channels team, to make sure their needs were met through our recommendations.
Research
Before launching Brooklinen for Business, hospitality customers placed orders through a sales agent. We spoke with these users to validate the user journey and identify pain points. Our goal was to understand how their needs differed from those of our typical consumer
Solution & Impact
We launched the Brooklinen for Business website in 2023 to offer an easy, self service way for trade and hospitality customers to buy sheets in large quantities without needing a sales agent. Within the first few months post launch the site has provided the business upwards of $350,000 in revenue.
